Driving a couple extra miles to the Ace Hardware store I began thinking about consumer and business purchasing decisions. Many businesses, especially in the retail space, are struggling with maintaining their customer base. Consumers are becoming more informed about pricing and competing services through the Internet and media. How does a business attract and maintain repeat customers?
Feedback is an element essential to all design processes. From architects to artisans, effective design techniques employ various feedback systems. Graphic design and website development are no exception to this rule. Clients, designers and developers must maintain healthy lines of communication in order to maximize productivity and satisfaction. Read the rest of this article »
The creation of captivating imagery is a key component in effective marketing campaigns. The purpose of this imagery is in conveying or communicating specific messages to an intended audience. Sometimes this message is to buy something. Other times the message is meant to help shape opinions or educate people.
With today’s telecommunication integration is at an all-time high, there exists an almost tangible cloud of marketing messages permeating human culture and society. Read the rest of this article »
Tell us what is on your mind. What is frustrating your business that you wish you knew more about? The first 5 businesses that submit a question at www.dvwr.org will get a $10 gift card to Starbucks. We are dedicated to making you aware of web marketing and technology techniques, products, and services that take the frustration out of growing your business. Let us know what your concerns are today and enjoy a latte more in 2008. Read the rest of this article »
Confused as to where you are going next year? If you are like me you probably plan tomorrow’s activities the night before or when you read your email in the morning. You may have a todo list for the week or a calendar of appointments and tasks. Do you have the same thing in place for your goals and aspirations? Take a moment and start planning for 2008 today. It will help you make sure your team and vendors are informed on how to make your 2008 successful. Read the rest of this article »
As a member of the Central Bucks Chamber of Commerce I had the pleasure to sit on the Entrepreneurial Assistance committee. Next year they are doing a series that I am looking forward to on Getting Ahead of the Curve. It is focused on helping small and home based businesses leverage sales techniques, financing, technology, and the web to grow their business. I highly recommend attending this excellent series put on by a panel of experts and look forward to seeing you there. There will be more information http://centralbuckschamber.com/ent-assistance/ and in follow up posts to this article.
One essential trait which successful business owners must possess is good organizational skills. Today more than ever this necessity mandates that business owners exercise diligence in continually organizing correspondence and cataloging information. In today’s digital arena, eMail Optimization & DataBase Architecture are the manifestations of this mandate. If careful attention is observed while performing these tasks, a growing expertise will prevail thus benefiting overall effectiveness & productivity. Individuals mastering these skills understand the benefits of doing so and will have integrated these processes into their daily lives.
“The internet is changing the face of business.” You have probably heard this slogan repeated hundreds of times over the last decade. The World Wide Web is the fastest growing new market on the planet, but how does one of these new silicon based companies compare to the tried and tested cement poured companies we are accustom to? What are the advantages the Internet can offer to businesses? Are you ready to secure your success in this web of opportunity? Read the rest of this article »
In a recent conversation about my marketing efforts I was warned to keep the “c-word†out of my materials. Apparently many small business owners subscribe to the unwritten manual of business practices that warns: “Consultants cost a lot of money and they just tell you how to spend more money.†However, this myth is not true. Consultants are a vital resource and part of any happy business owner’s toolbox. Read the rest of this article »
Time and time again I run into people who have lost vital information or never got vital information they needed. In this case minding your P’s and Q’s stands for Passwords and Questions. Always make sure you have your passwords memorized or stored in a secure location where they can be accessed in your absence. Also ask questions of your vendors and if they are setting up passwords for you, make sure that they give you those passwords. Read the rest of this article »
