Comments for Delaware Valley Web Report http://www.dvwr.org A web site devoted to providing local business owners with insights into growing their organizations in the online environment. Thu, 15 May 2008 03:11:55 +0000 http://wordpress.org/?v=2.2.1 Comment on What is on your mind? by Jason Wood http://www.dvwr.org/2007/11/29/what-is-on-your-mind/#comment-14 Jason Wood Sat, 01 Dec 2007 00:09:46 +0000 http://www.dvwr.org/2007/11/29/what-is-on-your-mind/#comment-14 There is a lot involved in an online marketing plan. A good place to start is first making sure your site is submitted to the major search engines. Then find top resources used by your target market and try to get a link to your site posted there. You want to appear to the search engines as an expert in the topic of your book, so that you get a top rank. Another alternative is to pay for advertising and get a marketing company to run a campaign for you. In this scenario you choose the keywords & topics and then pay for traffic and optimization managed by the marketing company. Best of luck with your book & consulting business! There is a lot involved in an online marketing plan. A good place to start is first making sure your site is submitted to the major search engines. Then find top resources used by your target market and try to get a link to your site posted there. You want to appear to the search engines as an expert in the topic of your book, so that you get a top rank.

Another alternative is to pay for advertising and get a marketing company to run a campaign for you. In this scenario you choose the keywords & topics and then pay for traffic and optimization managed by the marketing company.

Best of luck with your book & consulting business!

]]> Comment on What is on your mind? by Ruth Anne Wood http://www.dvwr.org/2007/11/29/what-is-on-your-mind/#comment-13 Ruth Anne Wood Sat, 01 Dec 2007 00:02:56 +0000 http://www.dvwr.org/2007/11/29/what-is-on-your-mind/#comment-13 <p>What's the best way to increase my web ranking and drive paying customers to my book publishing and consulting website?</p> What’s the best way to increase my web ranking and drive paying customers to my book publishing and consulting website?

]]> Comment on Insurance for Your Documents by Zach Bullock http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-12 Zach Bullock Thu, 04 Oct 2007 22:20:52 +0000 http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-12 Sounds like a sweet service :) Sounds like a sweet service :)

]]> Comment on Empower Your Keychain by Zach Bullock http://www.dvwr.org/2007/08/18/empower-your-keychain/#comment-11 Zach Bullock Tue, 02 Oct 2007 17:46:37 +0000 http://www.dvwr.org/2007/08/18/empower-your-keychain/#comment-11 I got my first USB Key a few years ago. Every business owner should have one of these guys. The technology is a thing of beauty :) Its quick, convenient, effective & inexpensive. I got my first USB Key a few years ago. Every business owner should have one of these guys. The technology is a thing of beauty :) Its quick, convenient, effective & inexpensive.

]]> Comment on Insurance for Your Documents by Jason Wood http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-10 Jason Wood Tue, 02 Oct 2007 17:01:15 +0000 http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-10 There are security risks involved with the backup process specifically and data storage in general. No matter what your backup process is there is a risk of that data being stolen and security needs to be a consideration. In my ITBASE strategy for company technology (S stands for Security), so it is part of the equation to having a solid technical environment to grow and maintain a business. I realize that offsite backup isn't for everyone and some people just may not be comfortable with it. There are many other choices for backup and I would work with anyone who is unsure or worried to find the backup solution that makes the most sense for them. To answer your second question. Yes, backup software allows you to use rulesets to discover important data to backup regardless of where you decide to place it. You can enable default rulesets or have a computer professional write additional rules as they apply to your business. There are security risks involved with the backup process specifically and data storage in general. No matter what your backup process is there is a risk of that data being stolen and security needs to be a consideration. In my ITBASE strategy for company technology (S stands for Security), so it is part of the equation to having a solid technical environment to grow and maintain a business. I realize that offsite backup isn’t for everyone and some people just may not be comfortable with it. There are many other choices for backup and I would work with anyone who is unsure or worried to find the backup solution that makes the most sense for them.

To answer your second question. Yes, backup software allows you to use rulesets to discover important data to backup regardless of where you decide to place it. You can enable default rulesets or have a computer professional write additional rules as they apply to your business.

]]> Comment on Proactive eMail Marketing by Zach Bullock http://www.dvwr.org/2007/09/20/proactive-email-marketing/#comment-8 Zach Bullock Mon, 01 Oct 2007 20:45:10 +0000 http://www.dvwr.org/2007/09/20/proactive-email-marketing/#comment-8 That last statement is very true Jason... "Think of it as a promotional journal, reflecting on the past and future success of your company."<br /><br /> Now tie that eJournal into a custom Blog site and reap the rewards the internet has to offer. Namely archiving, feedback systems, eCommunity services & real-time tracking.<br /><br /> Its so sweet and the implementation is not as expensive as most people believe it to be :) That last statement is very true Jason… “Think of it as a promotional journal, reflecting on the past and future success of your company.”

Now tie that eJournal into a custom Blog site and reap the rewards the internet has to offer. Namely archiving, feedback systems, eCommunity services & real-time tracking.

Its so sweet and the implementation is not as expensive as most people believe it to be :)

]]> Comment on Proactive eMail Marketing by Jason Wood http://www.dvwr.org/2007/09/20/proactive-email-marketing/#comment-7 Jason Wood Mon, 01 Oct 2007 18:03:51 +0000 http://www.dvwr.org/2007/09/20/proactive-email-marketing/#comment-7 Keeping your customers and prospects informed is an important part of business development. I find it difficult to find the time to stay in touch with all of my customers, prospects, and partners individually. A regular newsletter allows me the opportunity to stay in touch with all of these individuals. It also allows me the secondary benefit of staying in touch with my own business's progress and products. Often I get caught up in sales, customer service and delivery, so writing a newsletter gives me the opportunity to reflect on my company and industry. Think of it as a promotional journal, reflecting on the past and future success of your company. Keeping your customers and prospects informed is an important part of business development. I find it difficult to find the time to stay in touch with all of my customers, prospects, and partners individually. A regular newsletter allows me the opportunity to stay in touch with all of these individuals. It also allows me the secondary benefit of staying in touch with my own business’s progress and products. Often I get caught up in sales, customer service and delivery, so writing a newsletter gives me the opportunity to reflect on my company and industry. Think of it as a promotional journal, reflecting on the past and future success of your company.

]]> Comment on Insurance for Your Documents by Zach Bullock http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-6 Zach Bullock Mon, 01 Oct 2007 15:00:13 +0000 http://www.dvwr.org/2007/08/18/insurance-for-your-documents/#comment-6 I understand the security benefits of having your data backed-up offsite. Are there any security risks associated with the process? Also, can the backup process be automated to search for new/updated files in specific folders? I understand the security benefits of having your data backed-up offsite. Are there any security risks associated with the process? Also, can the backup process be automated to search for new/updated files in specific folders?

]]> Comment on Keep Good Books - QuickBooks 2008 by Zach Bullock http://www.dvwr.org/2007/09/19/keep-good-books-quickbooks-2008/#comment-5 Zach Bullock Mon, 01 Oct 2007 14:56:11 +0000 http://www.dvwr.org/2007/09/19/keep-good-books-quickbooks-2008/#comment-5 Jason, I am interested in using QuickBooks. How much does it cost ? Jason, I am interested in using QuickBooks. How much does it cost ?

]]> Comment on Home Based Business by Zach Bullock http://www.dvwr.org/2007/09/19/home-based-business/#comment-4 Zach Bullock Mon, 01 Oct 2007 14:53:59 +0000 http://www.dvwr.org/2007/09/19/home-based-business/#comment-4 VoIP is definitely the future of voice communication, both land-based and mobile... VoIP is definitely the future of voice communication, both land-based and mobile…

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