Every website owner wants more traffic through its digital doors. Search engine optimization (SEO) is the crucial first step towards that end. SEO is the process of customizing various elements within your webpages so that your site will rank higher in the search engines. Read the rest of this article »
A webserver is nothing more than a computer configured to process requests generated from the internet. Every time you browse a website your computer is sending requests to a webserver. That server is receiving those requests, processing them and sending responses back to your machine. Within webservers a multitude of sites may be setup. For larger and higher volume websites an entire server may be dedicated to its functioning or the site may need to span multiple servers. Governments, corporations and educational institutions own and operate the majority of active webservers. The websites of most small to medium sized organizations are maintained by hosting companies. Read the rest of this article »
“Sure I know someone who does mortgages, what is her name again?… umm…” On the occasions when someone does ask for a recommendation for someone, it never fun when I’m stuck not remembering who I know that provides a certain service. I also certainly don’t want people forgetting my name when someone they know is looking for programming talent or technology consulting. That is where social networks come into play professionally not just for fun or a way to find out who your kids are hanging out with this week.
Ask American Airlines right now about quality control and safety. They and their staff are working through a lot of difficulties in terms of the thousands of customers who are effected and their reputation. Many critics are suggesting that this could have been prevented with earlier testing and detection. In every business there are certain things that we rely on to just work. When they don’t it could result in huge setbacks in time, scheduling, and revenues. Having a strategic plan in place when something does go wrong is very important.
Driving a couple extra miles to the Ace Hardware store I began thinking about consumer and business purchasing decisions. Many businesses, especially in the retail space, are struggling with maintaining their customer base. Consumers are becoming more informed about pricing and competing services through the Internet and media. How does a business attract and maintain repeat customers?
The creation of captivating imagery is a key component in effective marketing campaigns. The purpose of this imagery is in conveying or communicating specific messages to an intended audience. Sometimes this message is to buy something. Other times the message is meant to help shape opinions or educate people.
With today’s telecommunication integration is at an all-time high, there exists an almost tangible cloud of marketing messages permeating human culture and society. Read the rest of this article »
Tell us what is on your mind. What is frustrating your business that you wish you knew more about? The first 5 businesses that submit a question at www.dvwr.org will get a $10 gift card to Starbucks. We are dedicated to making you aware of web marketing and technology techniques, products, and services that take the frustration out of growing your business. Let us know what your concerns are today and enjoy a latte more in 2008. Read the rest of this article »
Confused as to where you are going next year? If you are like me you probably plan tomorrow’s activities the night before or when you read your email in the morning. You may have a todo list for the week or a calendar of appointments and tasks. Do you have the same thing in place for your goals and aspirations? Take a moment and start planning for 2008 today. It will help you make sure your team and vendors are informed on how to make your 2008 successful. Read the rest of this article »
“The internet is changing the face of business.” You have probably heard this slogan repeated hundreds of times over the last decade. The World Wide Web is the fastest growing new market on the planet, but how does one of these new silicon based companies compare to the tried and tested cement poured companies we are accustom to? What are the advantages the Internet can offer to businesses? Are you ready to secure your success in this web of opportunity? Read the rest of this article »
In a recent conversation about my marketing efforts I was warned to keep the “c-word†out of my materials. Apparently many small business owners subscribe to the unwritten manual of business practices that warns: “Consultants cost a lot of money and they just tell you how to spend more money.†However, this myth is not true. Consultants are a vital resource and part of any happy business owner’s toolbox. Read the rest of this article »
