Competitive market analysis (CMA) is the first stage in successful search engine marketing campaigns. Detailed search engine research provides a wealth of information about current industry trends and regional competition with regard to specific keywords. Once complete, a comprehensive CMA can be used to help generate more effective search engine marketing portfolios.

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Goal setting and funneling are two very important web-terms every business owner should be familiar with. Goal setting is the process of tracking and analyzing website visitors based upon a set of predetermined goals. Read the rest of this article »