One essential trait which successful business owners must possess is good organizational skills. Today more than ever this necessity mandates that business owners exercise diligence in continually organizing correspondence and cataloging information. In today’s digital arena, eMail Optimization & DataBase Architecture are the manifestations of this mandate. If careful attention is observed while performing these tasks, a growing expertise will prevail thus benefiting overall effectiveness & productivity. Individuals mastering these skills understand the benefits of doing so and will have integrated these processes into their daily lives.