Stay Fresh
The main purpose of all websites is to facilitate a certain visitor experience. At the foundation of this visitor experience is website content. Current, rich content is the heart of a healthy site, and maintaining this content is intergral to maintaining its health. We all want web traffic, but equally important is enticing this traffic to return. The only way to unsure return visitors is by continuing to offer them new, fresh content. Make it a goal to write at least two compelling articles, press releases, stories, reviews, etc. every month. Task your employees similarly, or choose to hire a professional copywriter. Either way, keep that content changing and watch your web stats grow.
Jason Wood said,
September 27, 2007 @ 9:07 am
I have found companies choose many different ways to keep this information up to date. Some prefer to have their designer take care of it for them through maintenance contracts, others use blogs, CMS, or galleries to showcase their latest accomplishments, discovers, and products.
The importance of keeping your site current can not be underestimated. It is a big factor in search engine ranking and also in your sites usefulness and appeal to both new visitors and existing customers.