The main purpose of all websites is to facilitate a certain visitor experience. At the foundation of this visitor experience is website content. Current, rich content is the heart of a healthy site, and maintaining this content is intergral to maintaining its health. We all want web traffic, but equally important is enticing this traffic to return. The only way to unsure return visitors is by continuing to offer them new, fresh content. Make it a goal to write at least two compelling articles, press releases, stories, reviews, etc. every month. Task your employees similarly, or choose to hire a professional copywriter. Either way, keep that content changing and watch your web stats grow.

Picture yourself sitting back one afternoon brainstorming new marketing strategies. You have a database of existing customer information. You might even have some additional databases for potential customers, warm leads, etc. You need a cost-effective marketing plan that is easy to implement and track.
Read the rest of this article »

Make the financial side of your business less painful by using an accounting package. It will not only make your life easier, but will keep you informed of your current cash flow situation. It will also save you a lot of headaches when preparing for taxes and probably save you fees with your accountant. Immersion Technology uses QuickBooks and as a member of the Intuit Developers Network we have received early access to QuickBooks 2008. This new version of QuickBooks makes it easier for you and your accountant to work together, improved integration with other software (Outlook, Excel), and an improved help interface. It also can integrate with other applications and your web site. Read the rest of this article »

Don’t apologize for being small. You can think big, appear big, and do big things from a home based business. Technology affords you big business opportunities, presence, and appearance. It is possible to run a small business out of your home with a multinational sales force all connected through a single hosted phone system. Companies like CoreDial and other VOIP vendors can setup these systems. You can receive a fax just about anywhere using many of the online fax providers. Your website, business cards, and marketing material can be professional and speak to your customer base and display your professional edge. So next time you think about apologizing for not having a fancy office in a professional center, don’t. Enjoy your bathrobe attire and display your professional edge by leveraging technology.