A content management system (CMS) is a web tool allowing businesses to effectively manage website content through a user-friendly interface. Every CMS is composed of a front-end and a back-end. Read the rest of this article »
The web browser is becoming the new desktop. You hear of things like Web 2.0, Google Apps, and Salesforce.com as the next step in business management and marketing. All of these things depend on an interface between your computer and the Internet. This connection is made by the web browser. It is something that has become such a natural part of our everyday work experience that we almost forget about it. I did and then I realized something new came out, Firefox 3. Here is what I have found and what might help you make your day more productive. Read the rest of this article »
Every website owner wants more traffic through its digital doors. Search engine optimization (SEO) is the crucial first step towards that end. SEO is the process of customizing various elements within your webpages so that your site will rank higher in the search engines. Read the rest of this article »
A webserver is nothing more than a computer configured to process requests generated from the internet. Every time you browse a website your computer is sending requests to a webserver. That server is receiving those requests, processing them and sending responses back to your machine. Within webservers a multitude of sites may be setup. For larger and higher volume websites an entire server may be dedicated to its functioning or the site may need to span multiple servers. Governments, corporations and educational institutions own and operate the majority of active webservers. The websites of most small to medium sized organizations are maintained by hosting companies. Read the rest of this article »
As we put that extra 1 cent stamp on our letters (unless you stocked up on Forever Stamps, which is likely a good investment) you are feeling the pennies of increased postage and delivery. How can you decrease delivery costs and increase response times to customers?
“Sure I know someone who does mortgages, what is her name again?… umm…” On the occasions when someone does ask for a recommendation for someone, it never fun when I’m stuck not remembering who I know that provides a certain service. I also certainly don’t want people forgetting my name when someone they know is looking for programming talent or technology consulting. That is where social networks come into play professionally not just for fun or a way to find out who your kids are hanging out with this week.
Ask American Airlines right now about quality control and safety. They and their staff are working through a lot of difficulties in terms of the thousands of customers who are effected and their reputation. Many critics are suggesting that this could have been prevented with earlier testing and detection. In every business there are certain things that we rely on to just work. When they don’t it could result in huge setbacks in time, scheduling, and revenues. Having a strategic plan in place when something does go wrong is very important.
Competitive market analysis (CMA) is the first stage in successful search engine marketing campaigns. Detailed search engine research provides a wealth of information about current industry trends and regional competition with regard to specific keywords. Once complete, a comprehensive CMA can be used to help generate more effective search engine marketing portfolios.
Goal setting and funneling are two very important web-terms every business owner should be familiar with. Goal setting is the process of tracking and analyzing website visitors based upon a set of predetermined goals. Read the rest of this article »
Looking for a smart calendering solution, but not interested in the overhead of running your own Exchange or other application on your office server? I have used Google’s calendar application for a few years now and have been pleased overall. It is part of their suite of web applications that allow you to both track your own emails, documents, and events, but it becomes more powerful when you start to share these things with others. Now you can have a shared calendar for workplace events, meetings, and deadlines. Learn about Google Calendar and other small business applications at http://www.google.com/a/smallbiz/.
